YSCERA, our company's brand abbreviation

Our company completed the "YSCERA Company Cultural and Creative Design" on September 18, 2025, and the final design was completed on October 31, 2025.

Relying on the rich local ceramic craftsmanship tradition, we ensure excellent product quality and rich cultural connotations. Initially, the company focused on mid-to-high-end ceramic products, and its business scope has gradually expanded to the following categories: Core traditional categories: household tableware and hotel-specific porcelain, meeting the quality needs of different occasions with exquisite texture and practical design;

Emerging Home Furnishing Categories: Wine glasses, creative decorative items, ceramic vases, and ceramic aromatherapy products combine ceramic craftsmanship with modern home aesthetics to create personalized living spaces.

Customization Services: Providing comprehensive customization services from design and prototyping to production, meeting the needs of various personalized and customized orders.

II. Development Milestones: From Deepening Domestic Development to Serving Global Clients

The company has always seized development opportunities with an open attitude. The following key milestones clearly demonstrate the company's development trajectory:

November 2023: Opening a New Chapter in Foreign Trade. Core members participated in the "This is China - Belt and Road Initiative: Creating a New World" project. Inspired by the in-depth sharing of guests such as Zhang Weiwei and Li Jiming, they keenly grasped the global market opportunities under the "Belt and Road" initiative and quickly made the decision to expand foreign trade business. The company established a dedicated foreign trade department in Shanghai, laying the organizational foundation for international development.

December 2023: Joining International Platforms and Connecting with Global Clients. The company was officially invited to join Alibaba International Station and become a certified enterprise. Subsequently, it successively joined e-commerce platforms such as DHgate and Xiaohongshu.

April 2025: Enhancing Logistics Support and Optimizing Trade Services. To further meet the growing trade demands of Southeast Asian countries, improve international logistics efficiency, and reduce customer costs, the company established Yik Kin Yiu Industrial Development Co., Ltd. in Hong Kong.

This company focuses on providing cost-effective international logistics services, connecting product manufacturing to the "last mile" of overseas delivery, and ensuring cooperation in the Southeast Asian market.

III. Corporate Philosophy and Vision

Core Development Philosophy

Integrity Management: We adhere to the principle of integrity in our cooperation, maintain commercial reputation, and protect the rights and interests of our customers.

Customer First: We focus on customer needs, providing precise services and solutions, striving to maximize customer satisfaction.

Quality First: From raw material procurement to production quality inspection, we strictly control every link to ensure stable product quality.

Continuous Innovation: We closely monitor market trends and design trends, constantly iterating our products and services to maintain competitiveness.